Old: Competition is good.
Shift: Competition is bad.
New: Kill the competition.
Old: First come, first serve.
Shift: Lines express oppressive male linear thinking.
New: First crowd, first serve.
Old: Charity is a virtue.
Shift: Victimhood is a virtue.
New: "Charity's fine, subscribe to mine."
Old: Television should reflect our ideals.
Shift: Television should reflect reality.
New: Television is to blame for reality.
Old: Women and children first.
Shift: Women are equal to men.
New: Best interests of children = women first.
Old: Recreational drug use is stupid.
Shift: Recreational drug use is political and cultural dissent.
New: The "war on drugs."
Old: The highway is a means of travel.
Shift: The highway is an anachronism.
New: The highway is a battlefield.
Old: Gas guzzling cars are good.
Shift: Small economical cars are good.
New: Personal Urban Tanks (PUTs) are good.
Old: Sex is bad.
Shift: Sex is good.
New: Sex with men is bad.
Old: Music as sublimation.
Shift: Music as celebration.
New: Music as intimidation.
Old: Sluts are despised, studs are admired.
Shift: Sluts and studs are the same.
New: Sluts are liberated, studs are rapacious.
Old: Killing people is bad, killing whales is okay.
Shift: Killing people is bad, killing whales is not okay.
New: Killing foreigners is okay, killing whales is an outrage.
Old: Heterosexuality is good, homosexuality is bad.
Shift: Heterosexuality is good, homosexuality is okay.
New: Heterosexuality is suspect, homosexuality is good.
Old: Winning isn't everything.
Shift: Play to win.
New: Winning is the only thing.
Old: Loyalty and hard work equal job security.
Shift: Global free trade.
New: Loyalty and hard work equal job stupidity.
Old: Femininity is good.
Shift: Femininity is suspect.
New: Femininity is a power feminist option.
Old: Masculinity is good.
Shift: Masculinity is bad.
New: Hypermasculinity is sexy.
Old: Respect one another.
Shift: Respect yourself.
New: Respect "me."
Old: My word is my bond.
Shift: Get it in writing.
New:: So sue me, sucker.
Old: Make a contract, keep a contract.
Shift: Make a contract, renegotiate.
New:: Make a contract, go to court.
Old: Sexual fidelity is good.
Shift: Sexual liberation is good.
New: Single mothers are good.
Old: Monogamy is good.
Shift: Men are bad.
New: Adultery is good.
Old: Crime is bad.
Shift: Crime is entertaining.
New: Crime is prime time.
Old: A steady Eddie makes a good mate.
Shift: A steady Eddie is boring.
New: All the steady Eddies are married or dead.
Old: Individuality + conformity = diversity.
Shift: Individuality = diversity.
New: Ethnic conformity = diversity.
Old: Knowledge is good.
Shift: Information is good.
New: Ignorance is bliss.
Old: Drivers know and bend the law.
Shift: Drivers know and break the laws.
New: What laws?
Old: Fathers are good.
Shift: Fathers are irrelevant.
New: Fathers are irresponsible.
Old: Blacks are bad.
Shift: Racism is bad.
New: Whites are bad.
Old: Men are strong, women are weak.
Shift: Men have weak egos, "I am woman hear me roar."
New: Men are all powerful, women are oppressed.
Old: Know right from wrong.
Shift: There is no right or wrong.
New: I'm right, you're wrong.
Old: Selfishness is bad.
Shift: Look out for #1.
New: Selfishness is good.
Old: Rudeness is not okay.
Shift: Rudeness is cultural.
New: Rudeness is relative.
Old: Customers and merchants agree or disagree.
Shift: "The customer is always right."
New: The customer is always a victim.
Old: Economics: People fulfill rational needs.
Shift: Finance: People fulfill rational wants.
New: Marketing: People fulfill irrational desires.
Old: Pedestrians and drivers are courteous to one another.
Shift: Social relationships are about dominance and control.
New: I'll control you by blocking your way.
Old: Privileges carry obligations; rights impose responsibilities.
Shift: Individuals are entitled to rights without responsibilities and privileges without obligations.
New: Self-entitlement.